Bluecore’s Real-Time Personalization Platform
In a world where consumers are interacting with brands on their terms, retailers need to deliver personalized, relevant content and experiences across channels. That’s where Bluecore’s real-time personalization platform comes in.
The platform enables retailers to unify shopper and product data in a single, multi-channel platform. By matching shopper behavior and products in real-time, Bluecore helps marketers create welcomed personal experiences that drive sales.
When Bluecore’s predictive models identify a new customer, it tracks their behavior and triggers relevant communications in just seconds. This reduces campaign delays and increases customer list growth and conversion.
Using AI/ML, Bluecore activates personalized onsite and email experiences to build brand affinity and loyalty in minutes, delivering consistent messaging on a multi-channel platform for more than 400 of the fastest-growing retailers.
This includes an international athletic footwear brand, whose marketing team is looking to launch a new shoe in a popular line and drive traffic to its ecommerce site. The retailer used the Bluecore Decisioning Platform to target a real-time audience of customers with high affinity for shoes, then delivered the shoe in an onsite experience.
To execute its omnichannel marketing, the company needed to have access to a unified customer data store and the ability to quickly create, test, and deploy email campaigns that target specific shoppers. It also needed to be able to create personalized product recommendations and offers for its ecommerce sites, which it could then share with other marketing tools.
As a result, the company needed a data integration partner to help it unify its shopper and product data in the cloud. Keen had a strong reputation in providing analytics solutions for its customer base and helped Bluecore develop analytics capabilities for their platform.
The solution helps retailers easily create and publish custom reports for customers in less than 24 hours. This allows the company to keep up with fast-paced industry changes and make sure they are delivering the right messages to consumers at the best time.
It is also easy to implement and scale. Retailers that use the platform see a 90% increase in one-to-one campaign execution and a 50% improvement in digital budget efficiency.
Investors
The 125m georgian 1b miller techcrunch of the week is Bluecore, which just raised $125 million in its biggest round to date. The company landed a biggie gander from existing investor Georgian, and other heavy hitters like FirstMark and Norwest also got in on the act. The round is a record for the company and it’s a sign of good things to come.
The company is in the business of using artificial intelligence to enhance the shopping experience for both the consumer and the merchant. It uses machine learning and data to optimize the shopper’s journey from inspiration to checkout. Among other things, it uses big data to predict what a customer wants based on past purchases, and helps merchants improve their return rates.
For a more in depth look at the company, check out our interview with co-founder and CEO Dan Shennan, who says his mission is to make sure that every Bluecore user gets a great shopping experience. The company is headquartered in New York City and has offices in San Francisco and Singapore.
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