Bluecore is an e-commerce personalization platform that merges real-time shopper data with product information into a single system. This allows retailers to prioritize and deliver on critical ecommerce KPIs that drive growth, including increased purchase frequency and customer lifetime value.
Its latest round of funding was led by Georgian with participation from existing investors FirstMark and Norwest, and new investor Silver Lake Waterman. This round brings total funding to $225 million and puts the company’s valuation at $1 billion.
Founded in 2013
Founded in 2013, Bluecore provides marketing technology that enables retail brands to personalize every communication they send through their email, ecommerce and paid media shopping experiences. Its solution uses predictive intelligence to identify shopper identity, shopper behavior and which products they engage with across owned and paid digital channels. It also helps to predict and execute on the exact experience a shopper should receive, enabling retailers to prioritize mission critical ecommerce KPIs that directly influence retail growth like increased purchase frequency and customer lifetime value.
The company’s platform consists of three elements: Bluecore Communicate, which automates personalized customer communications; Bluecore Site, which offers marketers a single interface to manage their shopper content and campaigns; and Bluecore Advertise, which uses predictive modeling to target new and existing consumer segments on paid media channels like Facebook, Instagram and Google Ads. This enables brands to deliver 100% personalized marketing, drive more traffic and improve their return on investment.
The New York-based company has a long list of enterprise-grade customers, including Gap, Nike, Teleflora, Tommy Hilfiger, The North Face, Bass Pro Shops, Jockey and NOBULL. Its recent fundraising round saw the company raise $125 million in a Series E funding round led by Georgian at a $1 billion valuation, with participation from other existing investors FirstMark and Norwest, along with new investor Silver Lake Waterman. The company plans to use the funding to increase its ecommerce product development and invest in AI and analytics.
NYC-based
NYC-based Bluecore, which helps some of the world’s biggest retailers “transform casual shoppers into lifetime customers,” has raised a $125 million Series E funding round at a $1 billion valuation. This is a huge deal for the company, which focuses on matching first-party shopper data with product interactions to build personalized mass-marketing communications through email, ecommerce platforms and other digital ad channels. The company reportedly has over 300 employees and is on track to double its headcount in the next year or so. Lead investor Georgian, a multi-billion dollar investment fund that specializes in high-growth software companies, led the round with participation from existing investors FirstMark and Norwest as well as new investor Silver Lake Waterman.
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$125m Series E funding round
A recent $125m georgian 1b miller techcrunch round for bluecore 125m georgian 1b miller techcrunch, a retail marketing technology startup, puts the company at a $1 billion valuation. Founded in 2013, the NYC-based Bluecore helps direct-to-consumer retailers match first-party shopper data with product interactions through email, ecommerce platforms, and digital ad channels.
The Bluecore platform is positioned at the core of retailers’ digital marketing stacks, and predicts and acts on the experience shoppers should receive across owned and paid digital channels. Its AI-fueled platform understands constantly shifting shopper behaviors, and retailers’ live product catalogs, to deliver precision messages and personalized experiences to consumers, no matter where they are.
Unlike major marketing clouds or legacy technologies built for mass marketing, Bluecore prioritizes mission-critical commerce key performance indicators that directly influence retail growth – including increased purchase frequency and customer lifetime value. This results in billions in Gross Merchandising Value (GMV) for hundreds of retailers and drives new customer acquisition, conversions, and retention.
Bluecore’s predictive retail AI platform combines three “traditionally disconnected” data sets – shopper identity, shopping behavior and product commitment. This gives the company a single view of each individual consumer’s shopping behaviours, identities and catalogues.
According to Mohamood, this allows for a more perceptible, informed approach to recommending products and services to customers. He says, “Bluecore’s ability to capture shopper activity – what they’re searching for, clicking on and adding to their cart – and combine that with other data, such as in-store transactions, allows us to create matches between each individual shopper and the products they will love.”
The Bluecore product is built specifically for the world of online shopping. Its predictive retail AI platform prioritizes and delivers on mission critical ecommerce KPIs that directly influence retail growth.
This includes increasing purchasing frequency, increasing the size of carts and converting shoppers into repeat purchasers. It also allows for greater personalization and automation of marketing campaigns.
The company recently raised a Series E funding round of $125 million from existing investor Georgian Partners, and other investors. This brings its total funding to more than $225 million and places the company at a $1 billion valuation. It will use this funding to accelerate its e-commerce product development and investment in AI and analytics.
$1 billion valuation
In a world where data is King, Bluecore has ascended to the top of the food chain by providing the most effective and scalable personalization solutions for the biggest retailers. Its technology helps brands increase their customers’ purchase frequency, improve customer retention and reduce churn by up to 50%. The company is able to do this by leveraging a plethora of big data and analytics, including real-time social media, consumer product interaction data and supply chain information, to deliver personalized, high-fidelity digital experiences that delight shoppers. It is a multi-billion dollar fintech company that is not afraid to invest in high-growth software companies whose products leverage data in powerful ways.
The company capped off the year with a $125 million Series E round led by Georgian. This is the most money Bluecore has ever raised and brings its total funding to $225 million, making it one of the most valuable ecommerce startups in the business.
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