Emi Jay and Chunks Are Driving the Claw Clip Trend

Claw clips are back in a big way — and brands like Emi Jay and Chunks are driving the trend. While they’re often linked to a certain era or style, such as the ’90s or early Aughts, they’re also being used to add a little pop to modern street and celebrity looks.

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Big Effing Clip

Founded by Julianne Goldmark at age 14, Emi Jay is one of the most popular brands in the hair accessory world, with celeb-worthy accessories that stand up to the test of time. Big enough to hold a full head of hair, the Big Effing Clip is made from custom biodegradable acetate and can be worn on dry or wet tresses. It’s also the most stylish of all emi jay clips and a great way to keep your look together from morning to night. The best part? It’s only $28. The Big Effing Clip is one of the most useful pieces in your accessory arsenal, so you’ll want to grab a few for yourself and your squad.

Extra-Long Clip

The Extra-Long Clip is a must have in your claw clip arsenal, especially if you have long or twisted up locks. It has additional prongs that help keep your hair in place and is perfect for half-up, half-down ‘dos! Emi jay founder Julianne Goldmark started the brand at age 14, and its trending accessories have stood the test of time. Her Big Effing Clip, for example, has become one of the most popular clips in the world. It’s also seen on celebrities such as Harry Styles and Dua Lipa, who wore it to Don’t Worry Darling’s premiere in Venice last month.

In the past year, claw clips have come back into vogue as a way to add a pop of color and embellishment to your look. While many mainstream retailers have stepped up their own collections, the two most popular indie brands — Emi Jay and Chunks — are responsible for driving this trend.

Double-Prong Clip

Founded by Julianne Goldmark, emi jay has an uncanny knack for creating effortless closet and accessory staples that make you smile every time you look in the mirror. This is particularly true of its slick branded products, like this top-notch clip. Featuring a shiny new chrome finish, this clip should hold up to the wear and tear of an active lifestyle. Its double prongs can also be tucked away for more discreet styling, and it’s a no-brainer for your next gym or class outing. The star-shaped clips come in a plethora of colors and styles, ensuring your pick is bound to fit your style and budget. Whether it’s for your own tresses or as a gift for a glam mate, you won’t be disappointed. The best part?

Butterfly Clip

A staple of ’90s and early 2000s hair styling, butterfly clips adorned the crowns of on-screen teens like Lizzie McGuire as well as red carpet looks from Jennifer Aniston. The tiny clips were bold and loud, a more-is-more type of trend that was meant to be shown off.

But the trend is back, and with it comes a whole new range of options that can easily complement your ’90s-inspired beauty look. And while you can still find butterfly hair clips in minimal twos or scattered throughout your strands, there are also plenty of ways to jazz up your ‘do with this retro accessory.

The Butterfly Clip is a classic claw clip that works to hold a variety of strands of hair without discomfort or pulling, and can be worn in half-updos, ponytails or braids, according to Emi Jay founder Julianne Goldmark. The brand offers an array of playful designs that lean into a certain kitsch factor, including rhinestone cherries and Y2K-inspired clips.

Influencers like Matilda Djerf, Kendall Jenner and Hailey Bieber are all fan favorites of the brand, which has collaborated with Juicy Couture, Summer Fridays and Frankie’s Bikinis. The brand has a few one-off clips available, but they’re all part of a wider collection that features more than 50 styles in various colors and prints.

In a recent photo posted on Instagram, Bieber topped her Barbiecore glam with a pink and white checkered butterfly clip by girl-approved hair accessory brand Emi Jay. To get the look, part your hair down the middle and secure each side with a butterfly clip in your desired placement.

Another way to rock the look is with mermaid waves, as seen on French influencer Nawel. To create a similar look, part your hair down the middle and section a couple inches away from your roots. Then, place the first butterfly clip an inch and a half down the strand, followed by another clip an inch and a half above that. Repeat this process on the other side.

While we’re big fans of this glam look, it might be best to go for a slightly simpler version. Instead of securing all your hair with a butterfly clip, try pinching some pieces at the front and twisting them back to give your updo more of an undone look. This option is great if you’re looking for an easy hairstyle to wear while running errands or attending a casual weekend event, as Chambers says it isn’t too time-consuming.

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