If there is one thing that you can say about search engine optimization (SEO), it is that it will never go out of fashion. In fact, it will always be needed to grow any business, as the world gets more and more digital day after day. What’s more, Google and other major search engines constantly roll out updates to their algorithms, which could make any online marketing effort useless at any moment.
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For that reason, you should be up to speed with the trends that arise in this industry. By aligning your strategies with the best SEO practices, you can assure yourself of guaranteed SEO rankings for your business.
SEO Strategies That You Should Implement in 2022
Understanding the best digital marketing techniques will go a long way in making your website stand out in today’s technologically driven world. These strategies take time to take effect, but when they do, you will surely be glad that you implemented them. Here are 9 approaches that you can use to snatch that SEO guaranteed first page ranking that you are yearning for.
1. Keep track of new developments in the search engine results pages (SERPs)
It is important to remember that SERP features are ever-evolving, and your strategies should also evolve with them.
For starters, you should track your rankings with these features and monitor the elements, such as keywords, which are stealing traffic. You can do this by using tracking tools that gather and present organic results and information about the SERP features triggered by your keywords.
With the data you collect, you can then analyze the opportunities available to you and come up with a plan to make the most out of them.
2. Publish fresh and quality content
“Content is king.” This notion in SEO has been and is still true today.
However, to get guaranteed SEO results, you should ensure that you are publishing nothing but only quality content on your site. This means long-form articles that contain information that readers can use to address their concerns. Of course, your content should use the keywords you are targeting, has quality images, has good link profiles, and contains links to authority resources.
Not only that this tells search engines that your site is a valuable resource, but it also establishes a good relationship with your audience.
3. Optimize for voice search
If you are not optimizing for voice search, then you are missing out on a lot of opportunities that could have generated more leads for your business.
The accuracy of this technology has been improving, and if you want to steal more traffic for your site or stay competitive, you should “voice-proof” your SEO strategies.
A couple of ways to maximize results for voice search are optimizing for long-tail keywords and using featured snippets.
4. Comply with the latest search engine algorithms
With the help of SEO experts, it will be easier to keep yourself updated with the latest algorithms, such as Bidirectional Encoder Representations from Transformers (BERT) and Multitask United Model (MUM).
Simply put, MUM is an artificial intelligence (AI) model that Google is currently testing to help users with complex tasks in searching the web. Using a powerful framework, it understands intent, context, and abstractions to generate more relevant answers that are unique to a user’s query.
Needless to say, making sure your website is up to speed with search engine algorithms will ensure it is providing users with the best experience while avoiding penalties due to non-compliance.
5. Optimize for Core Web Vitals
The days when link-building is the only way to rank are long gone. While SEO still depends on this strategy and on-page optimization, another important factor has come into the picture to provide a better user experience (UX)—Core Web Vitals (CWV). These metrics combine a site’s mobile friendliness, HTTP protocols, and other relevant measures that place UX at the top of search engines’ algorithms.
So, as the digital world is centering on UX, it would also be best for you to optimize your site to meet the recommended CWV scores.
6. Use videos to create key moments
Google has launched two new types of video structured data that you can use to create key moments from your videos and make them more visible on the search engine’s Suggested Clips tab.
Videos have been a fundamental element in increasing user engagement, and these new developments will allow you to rank for competitive keywords whether you are hosting your videos on YouTube or on your website itself.
7. Keep your site mobile-friendly
Search engines have now been receiving queries more from mobile devices than ever before. In fact, mobile-friendliness is now one of the most important ranking factors, so you cannot do without optimizing your site for these devices, following the best practices for mobile-first indexing.
8. Use FAQs and how-to schema
Since Google introduced FAQs and the how-to schema on its search results, they have been influencing users to click on and visit certain businesses’ pages. However, you should not overdo it. You should only add these elements where appropriate.
For example, it will be highly effective for product pages or for other pages that talk about a certain service.
9. Take advantage of shopping graphs
During the height of the COVID-19 pandemic, online shopping has become the only option for most consumers to acquire their basic needs. As a result, Google has created and released its Shopping Graph, which is an AI-based model that makes shopping a lot easier for users.
Optimizing your site for this new development will most certainly increase your overall sales.
These are just a few of the many strategies that you can use to strengthen your business’s online presence and generate more leads from 2022 onwards. You can still explore more techniques for guaranteed results by visiting this page: https://ardorseo.com/search-engine-optimization/guaranteed-seo/.
Choosing the Right SEO Service for Your Website
While guaranteed search engine ranking is possible, you can only achieve it with the help of knowledgeable and highly skilled professionals. So, when picking an SEO company to hire, you should look for one who has proven itself to have already helped other businesses grow using the best digital marketing solutions available today. You should determine your goals and desired outcomes, as these will determine the SEO strategies that you will need.
A good way to start assessing potential SEO companies is by reading reviews. This will give you a good idea of the experience they have provided to their existing and previous clients. You can also gather more useful information by visiting their website itself. Here, you will find some testimonials from people who have used their services.
Of course, you can always seek recommendations from other businesses in your network. With their input, you can create a shortlist of companies to consider in an instant.
Now, who says guaranteed SEO is impossible? By implementing the strategies mentioned above and working with the right SEO company, you will be good on your way to enjoying better rankings in 2022 onwards.
For more tips and information that you can use in making your business excel in this technology-driven world, read the other articles we have on our site!