Some brands are heavy on merchandise, offering everything from fridge magnets to hoodies to boost their visibility. Others are yet to dabble in the field of merchandise, believing that this is an area that will likely generate little in terms of revenue or increased visibility. In this guide, we’ll look at when it might be preferable to avoid producing merchandise, and when you should begin generating branded products for your workers and your customers. Read on to learn how and when to deploy merchandise in the coming months and years.
How to Make Merchandise
Most firms don’t even consider making merchandise for the simple reason that they believe they cannot. It’s this attitude that holds businesses back from further exploring the possibilities contained within branded goods. It’s relatively easy to produce branded products. You can do it alone, using websites that help you lay your brand onto goods and print them for your workers or customers. Meanwhile, you can contact an expert branding agency, such as Anthem Branding, to have them design your branded products for you. It can take a matter of days before you have something to work with.
Why Produce Merchandise?
The simple answer to this question is that, even if you’re not planning on setting up a new page on your website selling merchandise, you can kit out your staff in clothing items to increase brand awareness and loyalty among your staff. However, there are other reasons that it might be preferable to create merchandise. It can build a whole new revenue stream for businesses, especially those that are not involved with selling products online. It’s also a way to connect with your most loyal customers. Freebies to customers who have shopped with you for a long time can be a sign that you care, and if they show off that merchandise, they’ll be advertising your brand on your behalf.
When Not to Make Merchandise
There are some instances in which you may feel that merchandise is not necessary for your firm. For instance, those firms that operate with a small, remote workforce are unlikely to benefit from the brand conformity produced by dressing their workers in branded products. If your brand isn’t a huge part of your business, it might also be strange to make merchandise, as you are far less likely to sell it if people are not connected to it. Of course, that might suggest that you need to work on your brand itself, but that’s material for a different article entirely.
Benefits of Merchandise
As well as binding your team together, merchandise shows your brand to be serious about its size, scale, and level of impact with consumers. If you have beautifully designed merchandise, your brand will look slick and confident, and consumers will be more likely to consider parting with their cash to own something with your brand on it. Overall, branded merchandise is a form of marketing that you should not overlook if you feel that your customers love what your brand represents in their lives.
Consider using merchandise as a smart way to connect with staff and customers, using the tips outlined above to come to your decision.