The ICC is positive that a media deal for IPL will have a significant impact on their ability to go to market for own rights.
On Monday, the game’s governing body issued its first Invitation to Tender for its own rights. These rights will be available for the next cycle ICC events from 2024-2031. They are available in six packages for TV, digital, and both. This is the first time that women’s rights have been separated from those of men’s events. For men’s events, bids can be made for either four-year or eight-year terms. Women’s events are eligible for four-year terms.
Fresh from a record-breaking battle for IPL rights, the ICC is the first to enter the Indian market. The IPL will net USD$ 6.2 Billion over five years through a variety of TV and digital rights packages. This revenue per match will place it second to the NFL worldwide.
In the context of Indian Cricket, what does IPL stand for?
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